A good trend

And it starts with a queston...

Where do my clothes come from?

We consumes over 80 billion pieces of clothing worldwide each year - up 400% from just 20 years ago.

The fashion industry consumes more energy than the aviation and shipping industries combined, contributing around 10% of global greenhouse emissions and is the second largest polluter in the world, behind the oil industry. Some of most polluted rivers in the world are filled with chemicals dumped by textile factories and millions of tonnes of textile waste end up in landfills each year. Of the small proportion of clothing that is donated to charity or op-shops, 90% of it also goes to landfills or back to developing countries where it threatens the local economy.

The sad reality is this cost for our clothing is no longer reflected on the price tag, it's paid for by our workers, communities and environment all along the supply chain.

The slow fashion movement

Consumers, the world over are becoming increasingly aware of these social and environmental impacts of the fashion industry. We're demanding more transparency in the supply chain to help us make informed choices about the impact the clothes we buy are having.

Circular fashion is a relatively new concept and simply means keeping clothes, shoes, accessories in circulation for as long as possible instead of always creating new ones. A big part of circular fashion is extending the lifespan of garments through good care, repair & refurbishment, and passing through multiple users. It's this extending of the life span of clothing that can go a long way to helping reducing the environmental impact of individual pieces by each of us.

we can change this system

It’s extremely difficult, if not impossible, for a fashion brand to be a truely sustainable especially on a large scale.

What brands can do is be transparent about their sustainability mission and do their best to be more sustainable. 

What we, as consumers, we can do is make better, informed choices and reward the kind of business we want to see more of in the world.

take action

Every time we spend money, we're casting a vote for the kind of world we want for our children.

> Buy less.

> Shop at consignment shops.

> Support local designers, labels, producers.

> Support brands that treat workers, animals and the environment with respect.

> Choose transeasonal pieces that don't follow traditional fashion cycles.

> Care, repair and wear as much as possible.

> Offset your carbon impact.

> Rent more <3

This is a positive movement but can fashion achieve 100% sustainability?

Let's find out together

Start here